The highs and lows of naming your business

The highs and lows of naming your business

I decided that my daughter’s name would be Grace in 2010.

However, she wasn't born until 2012.

I really shouldn’t have gotten so attached to the name, because it made it agonizing every ultrasound asking the technician to ‘just make sure’ she was still a girl.

I think this can happen to us with naming our businesses as well.

I will maintain to my dying breath that coming up with a name for your business is the WORST part.

Most newer consultants create their business cards and websites immediately after deciding to take the plunge, and are a little surprised when I suggest they hold back (until the fifth module of the Called For More Business Builders Program).

But after starting my own consulting business, and helping so many clients get their businesses going, it makes a lot more sense to do some of the foundational work before the website and business cards.

By taking the time to get in the right mindset, creating your offer, and get serious about your brand, the copy for your website almost writes itself, and you’ll be much less likely to have to start over.

So save some money and some time by building your business in a systematic fashion. And if you DO have a name you love sure, you can register the domain, but just hold on to it until you know exactly who you help and how.

When it all comes together I promise, it’s like magic!

If you are at the naming stage, I suggest doing a little work first so you don’t get your heart broken.

Once you think of the perfect name, first google it to see what comes up.

Then, run it through register.com to see if the domain name has been taken.

If you find a name you love and it’s taken (which has happened to me more times than I can count), don’t despair.

This is part of the process.

Some people are tempted to keep the name and use a different extension.

For example, if you thought of the name GoalGetters, and someone else already had goalgetters.com registered, (which totally happened) I don’t necessarily recommend getting GoalGetters.us or something.

Most people still automatically put the .com extension and you don’t want to accidentally send people to a competitor’s site.

Also, remember that if you have a really long business name and make that your domain, you will have a really long email address.

Trust me…my consulting business is named Today’s Leadership Solutions….and that is a horrible email domain. Oh well, live and learn! If all else fails, don’t rule out just using your own name!

Hope this helps!

P.S. Want help starting or growing your consulting business? Schedule a free strategy session with me today to learn how we can work together